Panel mulls product placement

March 05, 2008 The FCC is considering downgrading its inquiry into product integration advertising on television, turning its proceeding into a simple investigation instead of one that could result in regulating the practice. The decision comes as FCC chairman Kevin Martin said Tuesday that he is having trouble getting a majority of the commissioners to support a product integration rule. Product integration also has been criticized by the creative guilds, which feel as if they are being forced to compromise artistic integrity by writing scripts that include product pitches.

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