'Julia' simultaneously in theatres and PPV

October 10, 2008 Sky Television and U.K. production banner Chelsea Films, part of the exhibition and distribution company Curzon Artificial Eye Group, have pacted to release the Tilda Swinton-starrer "Julia" in theaters and on Sky's pay-per-view service simultaneously. The deal marks the first English language release to break the historical release window pattern and go into theaters on the same night as being available on pay television. At the same time it will be made available to nine million Sky subscribers on the same day via Sky Box Office (SBO) in both HD and standard definition, as well as on transactional VOD via Sky Player for computer users.

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