Open Source: Make It Work, Yahoo!

October 13, 2008 Certainly, Yahoo has had more than its fair share of negative news over the last year and a half—ever since its earnings started going south in the face of the Google juggernaut, which in turn forced the company to replace former CEO Terry Semel with founder Jerry Yang. In September, the company released a study touting the importance of “starting points” among Web users, i.e., sites that users visit frequently and return to quite often. APT aims to eliminate all those repetitive, tedious processes from online advertising, theoretically placing the company at the center of all transactions conducted in the space.

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