Online video chips away at TV

November 17, 2008 More evidence that online video is cannibalizing television consumption is due Monday, courtesy of an IBM study. Almost 60% of the respondents said they were willing to provide to advertisers some personal information about themselves in exchange for something of value, such as access to high-quality music videos, store discounts or airline frequent-flyer points. "The industry must find appealing ways to monetize new content sources or risk a similar fate as that of the music industry where value shifted away from core players," said Saul Berman, the study's co-author.

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