NBC to set family, blockbuster, adult hours

April 02, 2008 NBC announced a 52-week primetime schedule at its early "in-front" presentation to advertisers Wednesday that included themed primetime hours. Starting next season, 8 p.m. will be "family hour," 9 p.m. is "blockbuster hour" and 10 p.m. is the "adult themes" hour, said network co-chair Ben Silverman. The move steps away from network's previous pledge to only schedule unscripted shows in the 8 p.m. hour, while reserving 10 p.m. for more grown-up fare.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.