Radio in need of new frequency

December 12, 2007 Helping rectify this year's weakness will be rising Internet revenue and the further adoption of HD radio, which allows companies to split single channels into multiple ones, presumably multiplying the amount of advertising time available for sale. Mason also said he will help radio's cause, and particularly CBS Radio's cause, by being more aggressive in selling political advertising ahead of 2008's U.S. presidential election. Mason's boss, CBS Corp. president and CEO Leslie Moonves, also said this month that he is "for the first time in a while, guardedly optimistic about the potential for growth in '08 for the radio business" (HR 12/5).

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