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IFC's Automat to appeal to young men


July 15, 2008 IFC in the fall will serve up Automat, a new primetime block of original series and edgy shortform content designed to appeal to a young-male demo. Starting Sept. 30, IFC will stock its Tuesday night Automat wheel with such snackable fare as the anime strip "Hell Girl" and "From the Basement," a live-music series developed by Radiohead producer Nigel Godrich. Jennifer Caserta, who recently was elevated to executive vp and GM of IFC, said the new programming initiative will mark the network's first attempt at developing a branded destination for fans of its indie-minded aesthetic.

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