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Showbiz toys hit the mark for Mattel, Hasbro


April 21, 2008 Film and entertainment brand-based toys did well in the first quarter for Mattel, the world's largest toy maker, and No. 2 Hasbro. Amid a slow U.S. economy, Hasbro's domestic revenue edged up only 6% in North America, while its international sales jumped 22%. Meanwhile, Mattel, the maker of Barbie dolls, swung to a first-quarter loss of $4.6 million from a profit of $12 million a year ago.

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