Is Europe finally ready for the d-cinema rollout?

June 19, 2008 While there is continued optimism about the long-term forecast for the technology, insiders continue to lament the fact that an expensive price tag and Europe's cultural diversity are proving to be major stumbling blocks to the ongoing d-cinema rollout. "XDC has negotiated with the studios, taking into account the needs of the European fragmented market," declares Fabrice Testa, vp sales and business development for the company. [...] in evaluating the financial and operational implications of hard drives versus cans of 35mm film, Veronika Kwan-Rubinek, president of international distribution for Warner Bros., says d-cinema has yet to offer an economic advantage due to the relatively high costs to support the few digital screens.

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