Imax focuses on DLP chips

March 10, 2008 Imax, which is on the verge of entering the digital era, is in negotiations with Texas Instruments to use TI's Digital Light Processing technology as part of Imax's proprietary system. Under an agreement with Giencourt Investments, a member of the Brazil-based RACIMEC International Group, RACIMEC will provide the initial down payment to purchase and install Imax systems, partnering with local exhibitors and developers to build a network of Imax theaters in the region. By converting to digital, it will dramatically change its business model as digital distribution removes print costs -- about $22,000 for a 2-D print and $45,000 for a 3-D print -- from the equation.

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