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Ferrell stars in promos


February 11, 2008 In a rare feat for film tie-in partners, Will Ferrell is starring in commercials for Old Spice and Bud Light as part of the advertisers' promotional deals with New Line for Ferrell's basketball comedy "Semi-Pro," in theaters Feb. 29. "Using humor and using Will is a great way to appeal to our target demographic of men 18-34," said James Moorhead, Old Spice brand manager. Old Spice will be running a number of spots starring Ferrell starting today on networks with predominantly male audiences such as ESPN, Comedy Central and MTV and also will feature them on male-oriented Web sites.

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