The Hollywood Reporter brand relaunches

April 28, 2008 The Hollywood Reporter Monday completed a wholesale overhaul of its iconic brand, including a redesigned look and format for its print and digital publications, a revised editorial approach, expanded range of coverage and analysis and new industry data exclusive to THR-parent The Nielsen Company. More than a cosmetic change, the transformation is devised to uniquely position THR to super serve a wider range of today's global entertainment markets, which are increasingly technology-savvy and data-driven, with a more readable, insightful and actionable business resource across all platforms. Backed by key partners within The Nielsen Company, such as Nielsen EDI, the comprehensive changes we are introducing -- from cover to content to approach -- reflect the changing needs of our audience and will allow us to drive the discussion about the business of entertainment for the 21st century.

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