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Prepare for glory: Viral video leads to DTV


May 07, 2008 With the major studios rushing to launch direct-to-video initiatives and even dedicated labels, the indies that once claimed DTV as their own are feeling the squeeze. After all, they don't have big libraries of high-profile theatrical features to mine for DTV sequels as the studios do. The independent DVD supplier's next major DTV release is "305," which began life as a five-minute viral video on YouTube -- where it racked up nearly 4 million views as a comic spoof of the theatrical blockbuster "300."

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