One thing's sure -- June won't be May

June 01, 2007 While May was easy to peg right from the start as a month that couldn't miss, June's a tougher call because a number of key openings are going to need great word of mouth to find their audiences. In today's wildly over crowded marketplace, of course, there's not always enough time for word to get around before the next title wave hits theaters and moviegoers are focusing on them. Not so long ago June was regarded as the official start of the summer season and distributors held films back from May because they wanted to have them playing when schools were out and, as they put it, "every night is Saturday night."

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