Murdoch: Big media has less sway on Internet

January 27, 2007 Big media companies and governments ultimately can't stop or reverse their reduced agenda setting power brought about by the Internet and digital media, but must learn to live with it and embrace it as an opportunity, a panel at the annual meeting of the World Economic Forum in Davos, Switzerland said Friday. Big media conglomerates have less influence amid the continued explosion of news sites, blogs and podcasts, News Corp. chairman and CEO Rupert Murdoch said in the session moderated by Charlie Rose and available via Webcast. Similarly, Murdoch said "government now has to be much more open" because of the Web and suggested, along with Gordon Brown, chancellor of the exchequer and the possible future prime minister of the U.K., that governments should try to see it as an opportunity for them.

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