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Pepsi to launch Internet series


March 17, 2008 Don't Look Back that will be a branded-entertainment play for soft drink Mountain Dew. [...] in a twist, viewers will able to alter the story line by selecting from a menu of options after each episode that take the series in different creative directions, akin to the "Choose Your Own Adventure" book franchise. "Putting this kind of interactivity in the story line allows the consumer to have some engagement with the brand," Pepsi vp marketing Frank Cooper said.

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