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MIPTV: Advertisers, producers rethinking marketing strategies


April 03, 2008 Once upon a time in medialand, broadcasters, content producers and advertisers were at the controls, and consumers, if they wanted to watch TV, were captive audiences. At the same time, content producers and distributors, branding strategists as well as advertisers are tripping over themselves to keep up with consumers. Today, everyone has this concept on their radar, says Reed Midem's TV division director Paul Johnson.

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