Content is king, but needs royal trappings in DVD, VOD

May 07, 2008 Content may be king in Hollywood -- as was just hammered home again with "Iron Man's" $102.1 million launch -- but in too many cases content doesn't have enough in the way of royal trappings when it moves into its post-theatrical life in DVD and VOD. The thought came to mind as I was catching up with reports about hopes for the new pay-TV channel planned by Paramount, Lionsgate and MGM and about concerns regarding the potential of the Blu-ray DVD format now that the HD format wars are over. While it's still the most important content on the disc, it's now only part of a content package designed to persuade people to buy the DVD.

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