MySpace top social site; others growing faster

June 02, 2007 News Corp.'s MySpace continues to be the leader in the U.S. among social networking sites, but several portals coming from different angles are growing at a considerably faster rate, according to Nielsen//NetRatings. LinkedIn has a more traditional setup, hosting profiles set up by individuals for business networking purposes, but ZoomInfo, which had 2.8 million unique visitors in April, employs a different and, so far, more trafficked model. Using algorithms and information integration technology, the site looks at pages throughout the Web and automatically creates searchable profiles for professionals that link back to the sites where their name is mentioned.

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