Study: Broadcast beats papers for ad sales

August 05, 2008 If the prognostication from Veronis Suhler Stevenson is correct, broadcast TV will be the No. 1 advertising medium in the country, knocking newspapers from the spot they have held since the late 18th century, the start of such record-keeping. However, the TV networks ought not get too complacent -- three years from now, Internet advertising will take over as the leading generator of advertising revenue, VSS says. According to VSS, a media private equity firm, Internet advertising will boast an 18.9% compound annual growth rate from 2007-12, compared with 2.6% for broadcast TV and negative 2.8% for newspapers.

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