Bud.TV on tap for another year

September 26, 2007 Despite lackluster traffic averaging 50,000 unique visitors per month, Anheuser-Busch has decided to stick with Bud.TV at least through 2008, a company executive said Tuesday. Following a keynote speech Tuesday at the Online Media, Marketing & Advertising Conference & Expo, Tony Ponturo, vp global media and sports/entertainment marketing, also said that Anheuser-Busch decided to end its 25-year title sponsorship of NASCAR's Busch series and its role as the official beer sponsor of NASCAR so it could invest more in entertainment and the digital space. The decision to continue online entertainment network Bud.TV, in which the company already has invested $20 million-$30 million, was made about a month ago, Ponturo said.

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