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Hallmark inks licensing deal for CBS library


June 09, 2008 Hallmark will get access to CBS Consumer Products' entire television library thanks to a licensing deal to be announced this week. The agreement not only opens the doors to more than 150 properties including "The Beverly Hillbillies," "Beverly Hills, 90210," "Happy Days" and "Rawhide" for greeting cards but also for party goods, collectibles and other gift categories. The deal could be lucrative for CBS, which will receive a portion of online sales and purchases in more than 43,000 retail outlets, including Hallmark Gold Crown stores.

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