Ad bureau unveils video guidelines

May 06, 2008 The new guidelines cover three basic forms of online video ad formats: linear ads -- interruptive video spots which are typically of the pre-roll variety, non-linear ads -- which include the increasingly popular 'overlay' ad units, and companion ads -- bannerlike ads that appear alongside video as it plays on the Web. The guidelines are the product of work conducted by the IAB's Digital Video Committee, which is composed of 145 leading media companies, including Google, Yahoo and Microsoft. IAB senior vp David Doty said he thinks leadership and marketing, predicted "seismic shifts" would occur in the online ad business as a result of their adoption.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.