CBS design guru Lou Dorfsman dies

October 28, 2008 Lou Dorfsman, the design director who helped mold the image of CBS for more than four decades, died Oct. 22 of congestive heart failure in Roslyn, N.Y. He was 90. The son of a sign painter, Dorfsman was credited with CBS' most iconic designs, including print ads for CBS specials such as its report "Of Black America," which showcased a black-and-white image of a black man with half his face painted in stars and stripes of the U.S. flag. Dorfsman also came up with memorable slogans like "Re-elected the Most Trusted Man America," for Walter Cronkite's election coverage in 1972; "Jackie of All Trades," for a Jackie Gleason special that showcased the comedian in 11 roles; and a one-time-only print ad for the TV series "The Waltons" with the headline "Save the Waltons," which was credited with bringing new life to the beloved series.

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