Spending on cinema ads recession proof

June 16, 2008 The latest data from the Cinema Advertising Council, whose members account for more than 82% of the total cinema ad revenue, shows 92% of total spending coming from onscreen commercials and 8% from other promotions in movie theaters. For example, Ballatt cited increased activity across many sectors, with cinema ad spending by packaged goods and retail companies showing particularly strong growth during the past six to 12 months. Asked about the effect of union strikes on cinema advertising, the CAC head suggested that the WGA strike did not have a material positive or negative effect.

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