Media can learn from White House hopefuls

January 23, 2007 The effectiveness of the video online effort extended to Clinton's savvy manipulation of the media, which was compelled to pick up at least some of the less-than-two-minute personal message "as is" in order to include it in the news coverage of her announcement. Using this paradigm shift as a filter provides a more compelling perspective on the continuing digital transformation of media and entertainment, where big players are hoping to avoid financial ruin and extinction by relinquishing some control and giving interactive consumers what they want -- a proposition that can be as complicated as it is challenging. Khan also notes that big media has the added burden of preventing new distribution platforms from too quickly building disproportionate market power, so as to protect receding DVD sales revenue and other existing businesses from being cannibalized.

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