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Star World, FX have Asia on edge


November 03, 2008 English-language entertainment channel Star World and its News Corp. sibling FX -- the Asia version -- are moving toward a bolder content acquisition strategy and an edgier identity in the region. The pay TV nets' latest push includes a new branding campaign and the introduction of racier cable offerings like "Californication" into such conservative markets as Singapore via FX. The network's branding campaign, dubbed "Reface," launches Tuesday to coincide with "90210's" premiere in Southeast Asia and Hong Kong.

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