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MTV, SFR team for mobile offering


April 14, 2008 French telecommunications operator SFR and MTV will make beautiful music together on April 23 when SFR launches its new 3G MTV 3.3 mobile network in France, SFR said Monday. The new offer, aimed at young users, will allow SFR customers to access all content from MTV's four French channels -- "MTV," "MTV Base," "MTV Pulse" and "MTV Idol" -- on their mobile phones in addition to two channels created exclusively for mobile use: "MTV Scan" and "MTV Shake ton booty." Users equipped with the "MTV 3.3" phone can access all of the MTV channels directly with a button called "one click."

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