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Weinsteins fire up Third Rail


February 11, 2008 Third Rail's goal is to showcase what the company describes as "inventive and edgy vanguard films" from independent and maverick filmmakers with an aim to use "groundbreaking" marketing tools. The Weinstein Co. is partnering with independent home entertainment distribution company Genius Products, which it co-owns, on the venture, and plans to release six to 10 movies a year. The Weinstein Co. already runs the well-established genre arm (and company profit leader) Dimension Films.

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