Honda rides with 'HSM 3'

September 30, 2008 In addition to being seen in the film, Honda vehicles will be seen in several co-branded 30-second spots, a co-branded Web site and a sweepstakes with a 2009 Honda Odyssey as a prize. Honda vehicles set to be seen in the Oct. 24 release include the Honda Odyssey minivan, a pink S2000 coupe, a Pilot compact crossover and a Civic Hybrid. Tom Peyton, senior advertising manager at American Honda Motor, told Media Post, "We're trying to reach families; these are the right households for us to talk to."

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