Sportskool enlists Navy sponsorship

October 31, 2007 Sportskool, the free on-demand sports network dedicated to athletic instruction, has announced a sponsorship deal with the U.S. Navy that it said will integrate the Navy into the "very fabric" of the network and create a new custom-branded sports conditioning and training series featuring authentic Navy Seal exercise regimens. Sportskool said the deal signals an effort to broaden a television advertising standard that maximizes the power of VOD and also underscores Sportskool's commitment to provide custom advertising solutions to its partners. Filmed at the Navy special warfare center in Coronado, Calif., the series features the authentic Navy fitness techniques completed by all Navy Seal trainees.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.