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Road to Beijing: On shaky ground


May 29, 2008 Mia Farrow lambasted China's trade with Sudan because of Darfur and Steven Spielberg quit his advisory role to the Olympic Games' opening ceremony. Marketing messages are requiring adjustments in tone at a time when brands would be plotting a very different strategy in anticipation of the Summer Olympics in Beijing. All corporate brands faded from the airwaves in unison with Chinese companies.

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