'24' spinoff deal no sweat for Fox

January 19, 2007 Unilever's Degree Men has announced a multiplatform marketing deal with 20th Century Fox Television's hit series "24" that includes two original online short films, TV ads and an online animated series prequel with "24"-related themes and creative content as well as in-store promotions tied to "24" DVD releases. The films, which can be viewed on a new interactive Web site, www.CTURookie.com, will be turned into a series of six episodic national TV spots with "24"-esque cliffhanger endings that will air on Fox networks. MindShare Entertainment, the branded entertainment arm of Unilever's media agency Mindshare and production company Science + Fiction, created and produced the films and TV spots.

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