'Mad Men' finale exceeds last season's

October 27, 2008 Compared with Season 1, "Mad Men's" sophomore run saw a 63% increase in total viewers (an average of 1.5 million viewers vs. 925,000), a 109% jump in the adults 18-49 demo (705,000 vs. 338,000) and an 81% increase in adults 25-54 (780,000 vs. 430,000). AMC also said that 49% of the adults 25-54 viewers that tuned in during Season 2 have household incomes above $100,000, giving the show the strongest concentration of upscale viewers in that demo than any other original scripted series on basic cable. While still modestly rated, the series has generated a great deal of buzz and critical acclaim, including becoming the first basic cable program to win a major series category at the Primetime Emmys with its best drama trophy in September.

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