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GroupM buys with NBC, three cable nets


June 02, 2008 Media agency conglomerate GroupM has agreed to primetime upfront buys for the 2008-09 season with NBC as well as with Disney-affiliated cable networks ABC Family, Lifetime and A&E. Sources on Monday said GroupM has agreed to buy primetime upfront inventory on NBC for an average overall cost-per-thousand increase of 5% over last season, though it has not yet finalized deals for NBC Universal cable properties Bravo, USA, Sci Fi and Oxygen. Sources said both sides were having trouble agreeing on CPM pricing for the NBC Uni cable networks, with GroupM chief investment officer Rino Scanzoni hoping to hold increases below last year's 8% average increase.

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