Wanted: game of their own

August 17, 2007 While most of the attention of teen and tween girls tonight will be focused on the premiere of "High School Musical 2" on Disney Channel, Disney Interactive is hoping that interest eventually bears fruit in the gaming aisles of retailers nationwide. Getting that female audience into video games, especially consoles, has long been a holy grail for publishers, and there have been encouraging signs. According to the Electronic Software Assn., 38% of game players are women or girls, and a Harris Interactive poll this year found that tween girls spend up to 10 hours a week playing games, compared with 16 hours a week for tween boys.

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