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Nielsen brings PreView to ShoWest


March 14, 2008 Before traditional advertising kicks in, the buzz on the Internet can begin to predict whether a film stands a chance of becoming a boxoffice winner -- and as the volume of the buzz increases as a movie's release approaches, it's an even better indicator of an impending hit. [...] for those movies in the middle -- scoring 20%-60% -- reviews don't appear to have a correlation with boxoffice success. Nielsen PreView, which launched this week, plans to coordinate with many of Nielsen's myriad research divisions to create market intelligence relevant to all aspects of the entertainment industry.

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