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Warner's HD DVD shift may hurt sales


January 24, 2008 Warner Home Video's defection from the HD DVD camp may have put a damper on hardware sales. In the week after the studio's surprise early-January announcement that after May it will only support the rival Blu-ray Disc format, sales of HD DVD players ground to a virtual halt, giving Blu-ray hardware a whopping 93% sales advantage, according to data from The NPD Group. According to raw retail data collected by NPD, consumers bought just 1,758 HD DVD players the week of Jan. 12, down from 14,558 players the week before.

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