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Stoli getting 'Real' with Logo, LGBT
May 04, 2007 Stoli Vodka has partnered with Carat Entertainment to produce a five-part series on the real-life experiences of gay Americans titled "Stolichnaya Presents Be Real" that will air commercial-free on MTV Networks' Logo. The series will portray the experiences of the lesbian, gay, bisexual, transgender community through different passages of life -- from the perspective of two different people in each episode. Stoli will support the series through online user-generated content and cross-promotions at select bars, hotels and restaurants across the U.S. as well as the "Stoli Hotel," a live brand experience that will travel from city to city after its Los Angeles launch.
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