Thom Yorke: Radiohead's stunt was 'one-off'

April 29, 2008 Radiohead's decision to allow fans to pay into the online equivalent of an honesty box for the album came shortly after the band walked away from troubled record label EMI, sparking a slew of comment about the future direction of the music industry and the dwindling revenue pot from CD sales. The band has remained quiet about whether the experiment was a success, with many fans thought to have downloaded the album without paying anything at all. Speaking as Radiohead was promoting its pro-social initiative with MTV against sex- and labor trafficking, Yorke said successful bands have new ways to communicate directly with fans.

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