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Barack Obama to pay big for primetime buy


October 10, 2008 Barack Obama will pay NBC and CBS almost $1 million each for the campaign's half-hour ad buy in primetime Wednesday, Oct. 29, less than a week before the election. NBC will sell Obama the half-hour time buy for $891,250 gross and $775,000 net, according to documents from NBC available at its 30 Rock headquarters. The agreed-upon prices are not what it would cost an average advertiser for a half-hour time buy, which are extremely rare in broadcast network primetime anyway.

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