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First printing of 12 mil for final 'Potter'


March 15, 2007 The final Harry Potter book will have a record breaking, back breaking first printing of 12 million copies, Scholastic, Inc., announced Wednesday. The Scholastic campaign is called "There Will Soon Be 7" and will feature a Knight Bus National Tour, stopping at 40 libraries in 10 "major metropolitan areas," and millions of Potter bookmarks, easel backs and tattoos. Also Wednesday, Scholastic said that a $65 "Deluxe" edition of the final Potter, featuring art and illustration and a special slipcase, will have a first printing of 100,000.

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