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FunnyOrDie creators go to extremes


October 24, 2007 The site announced Tuesday that it is launching ShredOrDie.com, a site featuring shortform video aimed at the skater, snowboarder and other extreme-sports communities, with pro skateboarder Tony Hawk. ShredOrDie will seek to mix extreme-sports and celebrity culture in a manner similar to FunnyOrDie's blending of comedy and celebrity. Hawk said Tuesday he has been taping celeb interviews in his travels as a celeb personality and extreme-sports ambassador; Lance Armstrong, snowboarder Shaun White, Christian Slater and skateboarder Ryan Sheckler are among those whose videos will appear on the site.

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