Sony, Grouper light fire online

June 13, 2007 Sony Pictures Television and online entertainment company Grouper are launching an online community today inspired by FX's firefighting drama "Rescue Me." Sponsored by Rescue Me, the new Web site was created to feature original user-generated videos submitted by real-life firefighters recounting their experiences in the field combined with professionally produced content from Grouper. " 'Rescue Me' has such a passionate fan base that we felt it was essential to find the right forum for members of the firefighting community and the public to be able to share their own stories," said Robert Oswaks, executive vp marketing at Sony Pictures Television.

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