India media biz focusing on producing content

October 09, 2007 Bolstered by a soaring economy and bursting with creative confidence, India's media industry wants to seize control of its destiny by moving from a service provider and market for Western productions to a producer and exporter of media content. Tapaas Chakravarti, head of animation giant DQ Entertainment, this year became the first Indian producer to win an Emmy when the Egyptian-themed cartoon "Tutenstein," a co-production with PorchLight Entertainment for Discovery Kids, won a Daytime award for outstanding special class animation series. Soundarya Rajinikanth, managing director of Ocher Studios and daughter of Bollywood action star Rajinikanth, gave a glimpse of where India animation is going with a trailer for her upcoming feature film "Sultan the Warrior."

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