We love Paris in the summer when she fizzles ...

June 29, 2007 The Music Video has become an Internet sensation with nearly 8 million viewings thus far on YouTube and MySpace. Creating a viral video like "Paris in Jail" that's timely and relevant in today's celebrity driven media culture has become a great new way for filmmakers to command attention and to get it literally overnight. Moreover, it no longer takes the investment of time and money that in the past had to made in order to get accepted by festivals and then to travel there to see if lightning would strike on the deal-making front.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.