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ESPN is back in mobile


February 09, 2007 After hanging up its branded cellular phone package in September, the Walt Disney Co. is re-entering the wireless business with a pair of deals announced Thursday with Verizon Wireless and MediaFlo USA. "For ESPN, this is the right strategy and the right carrier relationship to grow our business while serving millions of sports fans with the information they want, when and how they want it," ESPN Enterprises executive vp Salil Mehta said. Mobile ESPN, which offered real-time sports news and video, will be resurrected on V Cast as well as other content pieces.

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