Beijing broadcaster's COO addresses legacy

August 20, 2008 With just four days until the closing ceremony of the 2008 Beijing Olympics, the Chinese half of the duo masterminding its broadcast thinks that, for all the promise of change brought by the Games, Chinese television will remain much the same when they end. Contrast that with Tuesday's news that ESPN will fight NBC for the next Olympics broadcast rights, whether Washington likes it or not. The organization better known as BOB's formula for success, first developed at the Barcelona Olympics in 1992, plays to each country's strength.

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