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Viacom exits viral-video conglomerate


December 20, 2006 The departure of Viacom, home to the young-skewing brands of MTV Networks, deals a potentially fatal blow to a collaborative effort that would unite NBC Universal, CBS Corp. and News Corp. in a plan to launch a viral-video alternative to the Google-owned site. The proposed site allegedly would target YouTube with a mix of user-generated video and video culled from the wide variety of broadcast and cable networks in their collective grasp. Complicating the joint venture is a web of deals already in place between Google or YouTube and the media companies as well as their own competitive stances against one another.

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