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Trick play with Super Bowl spot


December 22, 2008 NBC has given permission for an advertising agency to purchase a 30-second commercial spot on the Super Bowl to be carved up by a variety of marketers. The scheme would mark the first time a co-operative spot is used during the Super Bowl. First, though, Cesario Migliozzi must line up eight marketers willing to shell out $395,000 apiece to share a 30-second commercial on the Super Bowl, which last year attracted 98 million viewers in the U.S.

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